Do you use the same formula and process as the Red Yao tribe for your products?
We buy and use the Red Yao's Longsheng rice and a complex process/ritual they have developed over hundreds of years to ferment and prepare the rice for their hair. The villagers use only the ritual rice water on their hair, but for the average consumer, rice water on its own leaves an undesirable...
Have you ever heard of free radicals? Do you think this has anything to do with why these women never grey?
Yes, absolutely. The Red Yao women definitely live a healthier lifestyle and that plays a big role in the beauty of their hair. However, the science behind rice protein and its effects on hair is concrete, indisputable. And what is happening with the rice water the Red Yao women use, is it is bei...
How did Viori get started?
In 2019, Viori founders traveled to an ancient village high upon the rice terraced mountains of Longsheng. While wandering this ancient village, they met the local Red Yao tribe who had lived in these rice mountains for centuries. They kept noticing that all the women had beautiful, long, jet bla...
How do you help and support the Red Yao Tribe?
We purchase our Longsheng Rice™ directly from the Red Yao women at a premium 2X markup and we also donate 5% of our profits directly back to the Red Yao tribe. The money is used to help preserve the Longsheng mountains, create educational opportunities for their children and provide care for thei...
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What are the benefits of Longsheng rice water?
3rd party research has shown that rice protein helps make your hair smoother, increases shine, increases strength, and helps hair grow longer.
What makes the rice you use in your products unique?
It is a high-starch, short grain rice, unique and specific only to the Longsheng mountains. They have been cultivating this specific strain of rice for nearly 1,000 years!
What percentage goes to the Red Yao women?
We donate 5% of our profits directly back to the Red Yao tribe. The money is used to help preserve the Longsheng mountains, create educational opportunities for their children, and provide care for their elderly.
Who are the Red Yao women?
The Red Yao women are part of an ancient tribe that has lived 2,000 years isolated in the mountains of Longsheng. They are famous for their unique rice cultivation and hair care traditions.